Since I fall into this category at the moment, the best resource for me has been Betashop by Jason Goldberg. I will probably use every word he says as my guidebook as I progress on with my startup. The best place for you to start might be April 2011, when he was about to start working on Fab.com. He has advice based on personal experience on literally everything. Thanks Jason!
The best resource for wannabe (firstime) CEOs